Branding FAQs

Expectation x Emotion = Brand
  1. What is your design service and how will it benefit me?
    Some of the most common design solutions include advertising, brand logo/visual identity, brochure, exhibition, packaging, direct mail, marketing, stationery and website design. Naked Naartjie®’s experienced professionals can develop a full range of graphic and advertising design resources for our clients – for all mediums, taking future brand growth needs into consideration. In over 15 years, we have designed for corporate and blue chip clients, the retail sectors, advertising and government bodies.
  2. Can’t I do all my own design work in Microsoft Word or Microsoft Publisher?
    A good graphic design agency will have professional experienced personnel that will think beyond the job in hand and offer an objective view on the project. Naked Naartjie® strives to develop a concept for every job, not just produce something graphically interesting. Microsoft Word and Publisher are also not always user-friendly for printers, we ensure every file created is of high resolution and of a press ready format.
  3. If I commission a design project who owns the copyright and intellectual property rights?
    Unlike some other agencies we do not charge high release fees for our work. If work is completed at our standard rates of pay and intellectual property is requested before we start the project, then on receipt of final payment we release all intellectual property rights on the design. We reserve the right to feature the work in our portfolio and our own promotional material. If our work is featured elsewhere, such as within the scope of another design or artwork, we would expect to be credited.
  4. Where do we start and how do you involve your clients in the design process?
    We always start by thoroughly discussing the details of the project with the client. We encourage the client to contribute ideas and samples of items and colours that they like. Equally important is to understand concepts that the client doesn’t like. When we are satisfied we have enough information to work with, we will begin the project by researching ideas, considering concepts and then laying out design visuals. These will be presented or forwarded to the client for feedback. We listen carefully to feedback and then make the necessary changes. This process of amendment and resubmission continues until the design naturally evolves into its final form.
  5. What if I don’t like what you design?
    This is rare. Sometimes we hit the nail on the head first time, sometimes it can take a number of discussions and design submissions. Ultimately we always ensure our clients walk away satisfied and we feel comfortable that we have put out designs to our highest standards within the confines of the timescale, brief and budget provided.
  6. I’m impressed by your design portfolio how much do you charge for your logo design?
    Our rates for logo design range between R3500 and R5500 depending on the number of design iterations we provide.
  7. Is it necessary to get stationery designed? Surely if I have my logo then a printer can complete?
    Your stationery is one of the most ubiquitous parts of your visual identity/brand image. Stationery is often overlooked as simple paperwork – but it’s much more than that, it’s a stealthy method of marketing your company’s image and ideals. Stationery design should complement the logo and feature continuations of the concepts introduced in the logo. We highly recommend you commission us to complete your stationery design. It’s inexpensive and definitely worth it.
  8. Can you produce a style guide or brand guidelines document for other designers to follow?
    Yes, if we are creating a logo and visual identity for you we recommend producing a Brand Guidelines document. This illustrates to other designers and graphic professionals the importance of maintaining a consistent brand image for your company through careful use of the logo, typefaces, colours and placement of elements on a page. A document such as this often covers do’s and don’ts and provides an incredibly helpful resource to others. It also demonstrates a level of professionalism within your company
    that marketing and brand image is an important asset you maintain and protect.
  9. Do you offer design solutions just for print or do you design for other mediums?
    We produce design work for all mediums – and with all mediums in mind, regardless of the original medium we design for. The common factor is to maintain a consistent design that will span all mediums in a cost effective, individual and indelible manner.
  10. Do you provide a complete service?
    We offer a full service – from design, artwork, print handling and delivery. This could include print management and calling from stock, transitioning print material for electronic delivery, website, CDs, presentations, exhibition work, etc. From design to done – all in one.