Approach

The Six Sweet Steps of Naked Naartjie® Success

Whether you are launching or developing a product, service or company, you will need the best possible return on investment and a rollout done right the first time.

Naked Naartjie®’s Six Sweet Steps enables us to deliver exactly what you need, when you need it and how you need it. From the first Consultation to Delivery… our process makes marketing magic happen.

Consultation
We love meeting our clients face to face – it gives us the ability to really listen to what their needs are and pick up on any nuances that could be lost in emails or phone calls. During this phase, you tell us: We want to understand your big picture and your small details. We dig deeply to ensure we understand how to deliver fruits that will exceed expectations.

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Research
Once we have a brief, we will go and dig some more. What does the industry, market, competitor and customer look like? We conduct a thorough analysis so that we can gain insights – on which we can build a campaign that will take really take root. We present you with our findings and welcome any feedback.

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Strategy
The next step gives you – and us – a blueprint for the project. This could be as simple as a timeline for smaller projects – or a detailed strategy that addresses audiences, media channel selection, marketing materials and a schedule.

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Concept
Here comes the innovation! Our creative process involves an exploration of visual ideas and creative concepts. Again, the Naked Naartjie® approach is collaborative – finding creative solutions that work requires your insight and knowledge as well as our innovation and skills.

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Development
The core idea is like a side – once we have that, we begin to develop integrated solutions. Naked Naartjie® will deploy expert creatives (in print, digital and other mediums) to work in tandem. The result is seamlessly executed, integrated and cohesive marketing material.

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Delivery
From core concept to fresh creative… on time and on budget. In our experience, successful delivery of a client’s project sparks the development of an ongoing relationship where Naked Naartjie® will take a pro-active role in supporting and demonstrating new and innovative ways of thinking to further the objectives.

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